One of the most common questions we’re asked here at 2ndWindPro is ‘should my company have a blog?’ With certain obvious professions aside, if you want to be seen as an expert in your field then yes, you should have a blog. Whether you like it or not we live in a digital age and content is king. If you’re a small business and you have a website then you are essentially doing yourself a disservice if you don’t have a blog for your business. Your next question is likely to be ‘is it really worth the time and effort?’ In short – yes.
Here are 8 reasons why you should be blogging from business…
By regularly producing original content (relevant to your industry) in your blog posts you can improve your search engine optimisation – because Google et al. LOVE having new content to index
Stuck for social media content to post? This is where links to your blog come in handy. Saves you having to find other people’s interesting content to retweet or worse still, having to rehash old memes…
It’s an organic way to drive customers to your site. Posting links from your blog posts looks less spammy than constantly posting a link to your homepage.
Increase your credibility as an industry leader. If you write informed articles that a) provide value and b) don’t sound too salesy then you build trust with your readers and thus become a “go-to” resource.
A blog personalises your business. And, how does that help you ask? You’ve heard the saying ‘people buy from people’. So if prospective customers can get a sense of your personality from your blog posts then it adds a human touch to your business.
If your readers share your content then it’s essentially free marketing and who doesn’t love a bit of freeness? But, in order to encourage readers to share your content it needs to be worthwhile. This is why it’s important to spend time planning your content to make sure that it adds value.
Use it as an opportunity to not only connect with prospective customers but also your existing customers. Posing calls to action and questions at the end of blog posts gives you an opportunity to respond to these customers and thus develop a rapport with the view to building trust in order to gain insight into your customers – new and existing.
Each new blog post should be seen as an opportunity to generate new leads so always include a lead generating call to action. This is basically a free resource which you provide the visitor in exchange for leaving their details. For example offering a free product in exchange for signing up to your newsletter.
Consistency is key here. Set a schedule and stick to it. If you can’t commit to blogging weekly then do it fortnightly or monthly. If you can only spare one day a month then why not spend that time writing a few articles which you can then schedule to post throughout the following month.
To us blogging is a no-brainer but we understand that for some of you the ability to write content well may be something that doesn’t come naturally. If you need some free tips on how you can go about starting a blog for your business or if you’d like to talk to us about the Copywriting services we can provide then give us a call on 020 3457 0357 or drop us an email at firstname.lastname@example.org