Here at 2ndWindPro we are advocates of the benefits of direct marketing. Firstly, what is direct marketing you ask? Direct Marketing is when a business targets potential customers using a multitude of channels including post, email, phone or in person. Despite it being deemed old fashioned it still remains one of the most cost-effective methods of promoting businesses, particularly if you are on a tight budget. Whilst methods such as digital advertising have become many businesses’ instant go-to when promoting their trade one would do well to consider whether direct marketing is something that could benefit your business more effectively. A good direct marketing campaign requires time, a degree of expertise (i.e. professional leaflet design etc) and a knowledge of your target market. Here are just a few of the benefits of a good direct marketing campaign:
A direct marketing campaign is highly targeted. You select your audience by demographics and gerography and as a result are able to secure the best potential customers.
Because your campaign is so highly targeted you reduce the risk of wasting time reaching out to potential customers that are not relevant to your market.
Easy to Measure & Track
Direct marketing campaigns that feature a tangible offer such as a discount code or coupon are easy to track and thus provide insight into the effectiveness of your campaign.
Whilst is can take weeks or months to plan and execute a digital marketing campaign a direct mail campaign can be planned and executed in a manner of days at a fraction of the cost.
Does direct marketing sound like something your business could benefit from? We have a dedicated direct marketing team and would love to discuss how we can help your business to achieve it’s goals. Give us a call today to discuss our affordable packages – 020 3488 0081.