January 25, 2018
branding influence

How Can Branding Influence Customers?

What makes us buy specific products/services? In answering how branding influences customers, it is important to ask yourself why you buy product and services from a […]
January 22, 2018
social media for the small business

How Can Social Media Help Small Businesses?

How vital is social media for the small business? According to Statista.com, there are approximately 2 billion monthly active social media users. So, what does this […]
January 18, 2018
product placement

What Are Product Placements?

Have you considered product placement for business growth? It’s likely you’ve watched a film or a played a video game and noticed the actors or video […]
January 15, 2018
what is copywriting

What Does Copywriting Involve?

What is copywriting? As a business owner it’s likely that you have asked yourself, ‘What is copywriting?’ When you hear the term copywriting, chances are you […]
January 11, 2018
Lead generation activities

What Are Lead Generation Activities?

What is lead generation? The backbone of any organisation is marketing. Marketing means amongst other things the creation of awareness and interest in your prospective audience […]
January 8, 2018
Branding and Advertising

Are Branding and Advertising the Same?

Let’s clear up the confusion right now… If you’re lucky enough to be at a stage where your business is ready to grow you’ll be no stranger […]
November 20, 2017
are social media bots illegal

Are Social Media Bots Illegal?

Do you know 15% of your social media friends and followers are not human? According to a study by University of Southern California and Indiana University, […]
August 11, 2017

Marketing Versus PR: How to tell the difference…

Are marketing and public relations the same thing? Are marketing and PR the same thing?  No.  Can marketing really exist without PR and vice versa?  In […]