February 22, 2018
do product placements work

Do Product Placements Work?

How product placement can enhance your brand Product placement is one of the oldest advertising approaches that is still relevant to date. The practice started as […]
August 11, 2017

Marketing Versus PR: How to tell the difference…

Are marketing and public relations the same thing? Are marketing and PR the same thing?  No.  Can marketing really exist without PR and vice versa?  In […]
April 11, 2017

To Tweet Or Not To Tweet…

As a firm believer of the power of social media for businesses we often get asked the question ‘How effective is Twitter?’  How we often respond, […]
April 3, 2017

Influencer Marketing 101

As a small business owner or start-up a buzzword you need to familiarise yourself with is influencer marketing.  The influence of social media can no longer […]